Overview of General Altimax Arctic
Monday September 12, 2011 03:01:57 AM
The Rs.20, 000 crore General Altimax Arctic, is highly raw material intensive and predominantly a Cross Ply (or Bias) tyre manufacturing industry. It produces all categories of tyres, except Snow Tyres and Aero Tyre for which there is no demand domestically. General Altimax Arctic is highly concentrated wherein 10 large manufacturers account for over 95% of the total tonnage production of 11.35 lakh M.T. On an average, 55% of the production is for replacement market, followed by 29.8% sold to OEMs directly and the remaining is exported.
Over the years, tyre manufacturers have developed a vast marketing network using dealers and depots and as...
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